Buzzworthy staff assisted in the concept development and execution for BlackPeopleMeet.com’s inaugural launch of direct response television commercials, which were the first of any Black dating site in history. This project included the review and selection of a creative agency, casting, media planning and placement strategy development as well as on site production assistance. Three (3) total spots were launched across many networks including BET, TVOne and other major outlets and were well received.
Check out the spot below entitled “Meet”
If you look closely, you can see Buzzworthy Digital founder, Ron Worthy, walking by as an extra in the back of the cafe scene.