Direct Response Television Commercial Development

Buzzworthy staff assisted in the concept development and execution for BlackPeopleMeet.com’s inaugural launch of direct response television commercials, which were the first of any Black dating site in history.  This project included the review and selection of a creative agency, casting, media planning and placement strategy development as well as on site production assistance.  Three (3) total spots were launched across many networks including BET, TVOne and other major outlets and were well received.

Client

People Media


Brands

Categories

Branding, Design, Marketing, Strategy

Check out a few of the spots that our team worked on:


BlackPeopleMeet “Meet”

BlackPeopleMeet “Grocery Girl”

BlackPeopleMeet “Couch”

SeniorPeopleMeet “Active”

SeniorPeopleMeet “Golf”

SeniorPeopleMeet “Where?”