Buzzworthy Digital team members led the SEO strategy and execution for People Media, Inc.’s BlackPeopleMeet.com online dating community. Prior to the optimization project, which spanned more than 9 months, BPM, the leading property in this segment, had a Google Rank of 3 and appeared on the 2nd or 3rd page of organic results across all major keywords.
After leading the keyword research efforts and executing a large number of core optimizations to static pages, our team put a plan into place to eradicate the previous poor organic results. Post optimization, Google Page rank increased to 5 and BlackPeopleMeet.com appears in the top 3 for the keywords optimized, leading to a significant increase in organic traffic as well as improved click-through rates for paid Google search terms.
Marketing, Product, Strategy