Digital Distribution Partnership: Major League Baseball

Our team sourced, structured and closed a ground-breaking integrated marketing partnership between Major League Baseball and Match.com. The engagement involved co-branded personals platforms on MLB team sites and Match.com-based custom user experience for baseball fans. In addition, we were able to secure in-stadium (e.g. Kiss Cam) and radio placements. The partnership yielded double-digit returns for our client, Match.com.

Client

Match Group, Inc.


Brands

Category

Business Development, Marketing, Strategy