USTA Cardio Tennis Events
Partnership Development: U.S. Tennis Association
U.S. Tennis Association was looking for an innovative way to engage its younger (and mostly) single members. We worked with USTA and Match.com’s management team to establish co-branded events at USTA tennis centers throughout the country. By leveraging USTA’s existing Cardio Tennis platform (see video), we were able to establish a singles focussed offering which included a bundled event ticket and Match subscription.
Client
Match Group, Inc.
Brands
Category
Business Development, Marketing, Partnerships