Portfolio Categories: Marketing
Buzzworthy staff assisted in the concept development and execution for BlackPeopleMeet.com’s inaugural launch of direct response television commercials, which were the first of any Black dating site in history. This project included the review and selection of a creative agency, casting, media planning and placement strategy development as well as on site production assistance. Three (3) […]
In order to augment previously executed SEO efforts, Buzzworthy staff devised a strategy for capturing online dating success stories from previous users of People Media sites. This project involved extensive planning across multiple divisions of the company and resulted in several PR placements and wins for the client.
Buzzworthy Digital team members led the SEO strategy and execution for People Media, Inc.’s BlackPeopleMeet.com online dating community. Prior to the optimization project, which spanned more than 9 months, BPM, the leading property in this segment, had a Google Rank of 3 and appeared on the 2nd or 3rd page of organic results across all major […]