Portfolio Categories: Strategy

Steve Harvey featured in digital materials for Delightful.

Joint Venture Development: Delightful

[cl_column width="2/3"] Delightful Launch Images Steve Harvey in Delightful Promotional Videos" [video width="960" height="540" mp4="http://www.buzzworthydigital.com/wp-content/uploads/2019/12/Steve-Harvey-Delightful-Happy_Birthday.mp4"] [video width="960" height="540" mp4="http://www.buzzworthydigital.com/wp-content/uploads/2019/12/Steve-Harvey-Delightful-Stigma_People_Who_Say.mp4"] Delightful Television Segments on NBC Universal's "Steve Harvey Show" [cl_column width="1/3" col_sticky="1"] Joint Venture Development: Delightful The Match Group and Steve Harvey World Group established an innovative joint venture which resulted in the launch of Delightful.com. Our [...]
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Digital Distribution Partnership: Major League Baseball

[cl_column width="2/3"] Match Integrations on MLB MLB Integrations on Match Match In-Stadium Integrations [video width="1920" height="1080" mp4="http://www.buzzworthydigital.com/wp-content/uploads/2019/11/Match-MLB-Kiss-Cam.mp4"] Philadelphia Phillies Radio Promotion [audio wav="http://www.buzzworthydigital.com/wp-content/uploads/2019/11/Match.com-2014-06-10-Palmer-A-FINAL.mp3"] Texas Rangers Radio Promotion [audio wav="http://www.buzzworthydigital.com/wp-content/uploads/2019/11/6-3-HICKS-PROMO-FINAL-APPROVED.wav"] [cl_column width="1/3" col_sticky="1"] Digital Distribution Partnership: Major League Baseball Our team sourced, structured and closed a ground-breaking integrated marketing partnership between Major League Baseball and Match.com. The [...]
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Online Community Development: CocoaChic

[cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] Online Community Development: CocoaChic Cocoachic is a start-up beauty and cosmetics community for women of color. We worked with them to devise their product, corporate and monetization strategy. Once launched, the site quickly grew and expanded their revenue streams from advertising to events and merchandising. Client/Brand CategoryProduct, Strategy
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Online Community Development: ThePeopleStories.org

[cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] Online Community Development: ThePeopleStories.org ThePeopleStories.org was a key initiative of Cambridge, Massachusetts-based The Young People’s Project. The organization advocates for math literacy in communities of color throughout the United States. We made their vision of a unified community of young people sharing their stories came to life through work with our staff. [...]
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Social Media Management

[cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] Social Media Management Our team created and executed a multi-channel (Facebook, Twitter, Instagram and YouTube) social media strategy for category leading niche dating properties. Our innovative approach to content creation and audience engagement led to the acquisition of more than 500K followers. Client People Media
Brands 
CategoryDesign, Marketing, Social Media, Strategy
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Direct Response Television Commercial Development

[cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] Direct Response Television Commercial Development Buzzworthy staff assisted in the concept development and execution for BlackPeopleMeet.com's inaugural launch of direct response television commercials, which were the first of any Black dating site in history.  This project included the review and selection of a creative agency, casting, media planning and placement strategy development [...]
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Business Development & Expansion

[cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] Business Development & Expansion Prior to being acquired by The Match Group in 2009, People Media, Inc. was the leading provider of niche dating properties including 5 sites in the top 5 of their respective categories. Although their main source of revenue came from paid subscriptions, our team worked with senior management [...]
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SEO Optimization

[cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] SEO Optimization Buzzworthy Digital team members led the SEO strategy and execution for People Media, Inc.'s BlackPeopleMeet.com online dating community. Prior to the optimization project, which spanned more than 9 months, BPM, the leading property in this segment, had a Google Rank of 3 and appeared on the 2nd or 3rd page [...]
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User Experience Research

[cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] User Experience Research Our team lead a multi-site user research effort leveraging internal usage metrics, surveys and focus groups. Learnings gained lead to significant improvements in the product portfolio and improved KPIs. Client People Media
Brands CategoryStrategy
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