Here are a few examples of the commercials that were launched
BlackPeopleMeet
“Meet”
“Grocery Girl”
“Couch”
“What do Black Men Appreciate Most About Black Women?”
“What Does “Black Love” Mean?”
“Black Love Is Like No Other Love”
“Black Love”
“Sparks”
SeniorPeopleMeet
“Museums”
“Active”
“Golf”
“Where”
Direct Response Television Commercial Development
Buzzworthy staff assisted in the concept development and execution for BlackPeopleMeet.com’s inaugural launch of direct response television commercials, which were the first of any Black dating site in history. This project included the review and selection of a creative agency, casting, media planning and placement strategy development as well as on site production assistance. The completed spots were launched across many networks including BET, TVOne and other major outlets and were well received.
Client
People Media, Inc.
Brands
Category
Business Development, Marketing, Strategy