Radio Date Digital Integration
Radio Date Introduction Interviews by Steve Harvey with Ron Worthy
Interview #1
Interview #2
Radio Date Sample Episodes and Mentions
Tampa, Florida Selection Episode
Tampa, Florida Recap Episode
New York, New York Recap Episode with Chris Rock
Washington, D.C. Selection Episode with Ludacris
New York, New York Selection Episode with Steven A. Smith
Radio Date Mention by Wendy Williams
Radio Date Banner Creatives
Radio Commercials
Partnership Development: Radio Date
Buzzworthy CEO Ron Worthy conceived, executed and managed a multi-channel marketing partnership, which would provide needed product and brand awareness to its core demographic, single Black women. Radio Date was an innovative hour-long segment on the nationally syndicated Steve Harvey Morning Show and featured a “dating game” style format for singles in SHMS’s largest markets. In addition to being hosted by Steve Harvey, the segment featured celebrity guests like Chris Rock, Chris “Ludacris” Bridges and Steven A. Smith among others. During its impressive 10 month run, the segment achieved an impressive triple-digit return on investment for People Media, Inc. and its leading BlackPeopleMeet.com brand.
Client
People Media, Inc.
Partners
Brands
Category
Business Development, Marketing, Partnerships