Portfolio Categories: Product

By Ron Worthy
In
Posted April 25, 2012

Online Community Development: CocoaChic

[cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] Online Community Development: CocoaChic Cocoachic is a start-up beauty and cosmetics community for women of color. We worked with them to devise their product, corporate and monetization strategy. Once launched, the site quickly grew and expanded their revenue streams from advertising to events and merchandising. Client/Brand CategoryProduct, Strategy
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By Ron Worthy
In
Posted April 25, 2012

Online Community Development: ThePeopleStories.org

[cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] Online Community Development: ThePeopleStories.org ThePeopleStories.org was a key initiative of Cambridge, Massachusetts-based The Young People’s Project. The organization advocates for math literacy in communities of color throughout the United States. We made their vision of a unified community of young people sharing their stories came to life through work with our staff. [...]
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By admin
In
Posted January 10, 2009

Product Portfolio Relaunch

[cl_column width="2/3"] BlackPeopleMeet SingleParentMeet LoveAndSeek JPeopleMeet SeniorPeopleMeet CatholicPeopleMeet [cl_column width="1/3" col_sticky="1"] Product Portfolio Relaunch Our team worked with People Media’s product and marketing team to relaunch its entire portfolio of nearly 30 niche sites. The re-launch, which resulted in double-digital subscription conversion increases, involved extensive user experience, brand and competitive research. Client People Media, Inc.Brands
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By Ron Worthy
In
Posted September 29, 2008

SEO Optimization

[cl_column width="2/3"] BlackPeopleMeet Magazine Launched in Association with SEO Optimization Project[cl_column width="1/3" col_sticky="1"] SEO Optimization Buzzworthy Digital team members led the SEO strategy and execution for People Media, Inc.'s BlackPeopleMeet.com online dating community. Prior to the optimization project, which spanned more than 9 months, BPM, the leading property in this segment, had a Google Rank of [...]
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