Portfolio Categories: Strategy

Steve Harvey featured in digital materials for Delightful.

Joint Venture Development: Delightful

[cl_column width="2/3"] Delightful Launch Images Steve Harvey in Delightful Promotional Videos Happy Birthday From Steve Harvey Steve Harvey Addresses Online Dating Stigma Delightful Television Segments and Commercials NBC's "Steve Harvey Show" Segment: Steve Harvey Launches New Dating Site NBC's "Steve Harvey Show" Segment: Steve Harvey Dating Site, Delightful.com NBC's "Steve Harvey Show" Segment: Revamp your Dating [...]
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Digital Distribution Partnership: Major League Baseball

[cl_column width="2/3"] Match Integrations on MLB MLB Integrations on Match Match In-Stadium Integrations [video width="1920" height="1080" mp4="https://www.buzzworthydigital.com/wp-content/uploads/2019/11/Match-MLB-Kiss-Cam.mp4"] Philadelphia Phillies Radio Promotion [audio wav="https://www.buzzworthydigital.com/wp-content/uploads/2019/11/Match.com-2014-06-10-Palmer-A-FINAL.mp3"] Texas Rangers Radio Promotion [audio wav="https://www.buzzworthydigital.com/wp-content/uploads/2019/11/6-3-HICKS-PROMO-FINAL-APPROVED.wav"] [cl_column width="1/3" col_sticky="1"] Digital Distribution Partnership: Major League Baseball Our team sourced, structured and closed a ground-breaking integrated marketing partnership between Major League Baseball and Match.com. The [...]
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Online Community Development: CocoaChic

[cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] Online Community Development: CocoaChic Cocoachic is a start-up beauty and cosmetics community for women of color. We worked with them to devise their product, corporate and monetization strategy. Once launched, the site quickly grew and expanded their revenue streams from advertising to events and merchandising. Client/Brand CategoryProduct, Strategy
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Online Community Development: ThePeopleStories.org

[cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] Online Community Development: ThePeopleStories.org ThePeopleStories.org was a key initiative of Cambridge, Massachusetts-based The Young People’s Project. The organization advocates for math literacy in communities of color throughout the United States. We made their vision of a unified community of young people sharing their stories came to life through work with our staff. [...]
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Social Media Management

[cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] Social Media Management Our team created and executed a multi-channel (Facebook, Twitter, Instagram and YouTube) social media strategy for category leading niche dating properties. Our innovative approach to content creation and audience engagement led to the acquisition of more than 500K followers. Client People Media
CategoryDesign, Marketing, Social Media, Strategy
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Direct Response Television Commercial Development

[cl_column width="2/3"] Here are a few examples of the commercials that were launched BlackPeopleMeet "Meet" "Grocery Girl" "Couch" "What do Black Men Appreciate Most About Black Women?" "What Does "Black Love" Mean?" "Black Love Is Like No Other Love" "Black Love" "Sparks" SeniorPeopleMeet "Museums" "Active" [video width="640" height="480" mp4="https://www.buzzworthydigital.com/wp-content/uploads/2010/01/SPM-22Meet22-and-22Window22-Commercial.mp4"] "Golf" [video width="640" height="480" mp4="https://www.buzzworthydigital.com/wp-content/uploads/2010/01/SPM-22Golf22-Commercial.mp4"] "Where" [video [...]
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Product Portfolio Relaunch

[cl_column width="2/3"] BlackPeopleMeet SingleParentMeet LoveAndSeek JPeopleMeet SeniorPeopleMeet CatholicPeopleMeet [cl_column width="1/3" col_sticky="1"] Product Portfolio Relaunch Our team worked with People Media’s product and marketing team to relaunch its entire portfolio of nearly 30 niche sites. The re-launch, which resulted in double-digital subscription conversion increases, involved extensive user experience, brand and competitive research. Client People Media, Inc.Brands
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Business Development & Expansion

[cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] Business Development & Expansion Prior to being acquired by The Match Group in 2009, People Media, Inc. was the leading provider of niche dating properties including 5 sites in the top 5 of their respective categories. Although their main source of revenue came from paid subscriptions, our team worked with senior management [...]
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SEO Optimization

[cl_column width="2/3"] BlackPeopleMeet Magazine Launched in Association with SEO Optimization Project[cl_column width="1/3" col_sticky="1"] SEO Optimization Buzzworthy Digital team members led the SEO strategy and execution for People Media, Inc.'s BlackPeopleMeet.com online dating community. Prior to the optimization project, which spanned more than 9 months, BPM, the leading property in this segment, had a Google Rank of [...]
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User Experience Research

[cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] User Experience Research Our team lead a multi-site user research effort leveraging internal usage metrics, surveys and focus groups. Learnings gained lead to significant improvements in the product portfolio and improved KPIs. Client People Media
Brands CategoryStrategy
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